Core achievement: NB wins Netflix & Mercado Libre (LatAm) and Cencosud (Chile) Joined the MEC Latin America Regional Team in Jan2014 where he leads Integrated Planning. His main focus will be developing the Stategyc Planning discipline across all the 10 MEC offices in Latin America, train the key professionals and clients from across the Regions about how tu use and properly leverage the tools and proprietary MEC strategic process and work side by side with Clients and Teams to develop integrated communication solutions that deliver tangible business results through real integration of Paid, Owned and Earned Media. He is also in charge of managing the planning community consisting of 12 people and manage MEC brand in the Regions. He is a member of the MEC Latin America EXCO.

Core achievement: Improvement of the quality of the strategies presented to the client that generated the best client agency evaluation ever. Regional Planning Director - Europe. Red Fuse is a WPP company specialized in Integrated Communications that was created to work for Colgate-Palmolive. Core responsibilities include leading the strategy & research team, creating the brand & comms strategies via better insights and creative use of media.

Core achievements : Participated in the J&J EMEA pitch MEC strategy team that lead to a win. In this pitch was also involved in coordinating the Southern Europe and South Africa clusters Strategy Partner in MEC EMEA Global Solutions strategy team that worked in the J&J EMEA pitch, which MEC won. Was also co-responsible for setting up the account in the transition phase working closely with Kate Keane from J&J. While in London also participated on several projects: DHL, Colgate-Palmolive.

Core achievements : Designed and successfuly implemented a new work process that ckearly defined ro,les & responsabilities that improved the quality of the work. As a consequence the TOP10 client’s agency evaluation improved significantly. Chief Strategy Officer with line management responsibility in Madrid Office for all strategic services (planning and A&I) with the strategic objective of creating the agency of the future. Fully responsible for staff training. New Business area: defined and implemented NB strategy for MEC Spain overseeing all NB “production”. Member of the Board of Directors.

Core achievements : NB wins: EDP and Yoplait : Progressed in several roles and started an international career : “Evangelized” Daimler Portugal marketing team in the digital sphere leading to increased investments in the area Hired by CEO to join as Director of New Business and Strategic Planning. Key roles included: New Business strategy regarding reactive/proactive client prospection and international pitches. Strategic Planning: Navigator Pilot, guarantee the use of the strategic media relations, building the brand reputations, Effi Awards sponsorship, participation in Creative Award Festivals, internal communication and relationship with MEC network. January 2008: Head of Interaction. Managed a team in charge of defining and implementing digital strategies. Responsible for the “evangelization” of the Media Groups and clients for the digital tools. January 2009: promoted to Chief Strategy Officer as part of company management team. Responsible for the areas of Strategic Planning, New Business, Marketing, Training, Reporting and International Relations.

Business and Management, Business