MBA, The Hult Impact Challenge, is an eight-months hands-on project for Unilever to develop an innovative business model and to find ideas and solutions outlining how Unilever's e-commerce business could be grown in China, while having social impact by creating significant employment opportunities for youth. Our team developed an innovative business model that will help to increase Unilever’s e-commerce business growth in China and create employment opportunities for youth. This business proposal was presented to Unilever’s managers in Davos, Switzerland.

World's most international business school. Hult's MBA program was honored as Winner of the 2014 MBA Innovation Award by the Association of MBAs (AMBA), which recognizes new practices, risks, and creativity.

A role involved engineering marketing strategies, brand positioning and implementing a multi-channel marketing campaign for two projects: a mobile app and opening a new film school in Amsterdam. • Conducted market research to identify strategic drivers and define company’s positioning, vision & strategy. • Worked in conjunction with developers and international IT teams to analyze and formulate a roadmap of functional and technological features of a new mobile application related to marketing services. • Formalized a confidential document needed for implementation. • Designed and executed social media campaign, resulted in acquiring 5,000 Facebook fans within 3 months. Envisioned and brought to life a project related to opening a new film school in Amsterdam • Marketing research, brand architecture, communication plan and activities to position new school. • Created content, tone of voice, logo and website for the film school. Directed execution of the project. • Managed and launched (off) online media and PR campaign and negotiated contracts. Budget: €30K. • Designed and executed Integrated marketing campaign including social media, Google AdWords, ABRI and PR to get the targeted number of students within two months and to open the school.

A member of the advisory board. Provided advice and formulated marketing strategy including marketing planning, communication tools and social media channels. Developed presentation to attract investors to continue research and drug development process. • Based on brainstorm sessions crafted a company's identity and brand concept, led creation of logo/website.

Diverse role with a lot of freedom and responsibilities aimed at building the Center as a cultural hub for people. Expanded and maintained client relationships. Marketing budget: $250K. • Defined new brand positioning for the Center. Created a new look, feel, and image, and defined new content for the website and led its redesign. Altogether, this helped to increase online traffic by 50%. • Managed a team of three. Achieved 35% savings by analyzing and redefining AdWords campaigns. • Prepared and orchestrated the opening of a new fashion design center. • Conducted PR activities, including ABC News featured a 2 min. story, managed online media and advertising; both helped to rent out the fashion studios by 50% within first three months. • Managed and coordinated trade shows, panel discussions, and events (weddings, corporate, fundraising).

• Managed a team of two while determining and designing a company’s new brand identity, strategy, and logo. • Researched, formulated, presented new marketing and sales strategy & planning within two months. • Led brainstorm sessions to determine the common vision, strategic intent and individuals views. • Worked closely with subject matter experts and coordinated the creation of marketing collateral

Set up a marketing department. Managed and trained a team of two. Initiated and strategized marketing-related processes. Oversaw and managed €350K marketing budget. Worked in Salesforce. • Engineered and led workshops to define a company’s strategic positioning, new identity; designed a new logo. • Conceptualized and implemented of a new website that increased sales by 20% in the first quarter. • Planned and organized a seminar that was attended by international top executives.

Created a new brand identity for 80 years old company. Managed in-store and retail presence. Planned, negotiated and organized events for clients & suppliers.

Managed a team of 5 and a hiring process. Created new working templates. Collaborated with internal clients to identify needs and fulfill their requirements accordingly.

Business Administration, Business Administration

Hult International Business School, General Management

University of Liverpool, Global Marketing

InHolland University of Applied Science, Communication and Media